Trade Show Marketing
Another great way to grow your network marketing business is to consider trade show marketing. This is an excellent way to display your product or service and talk to an audience who has chosen to come to the trade show and walk the booth space area. They may not be interested in talking to everyone, but at least you have an opportunity to speak to a semi-captive audience.
Most people assume they have to do a large trade show and spend tons of money. That’s not necessarily true. There are plenty of smaller events in local areas that can be just as valuable to your business as the larger events. In fact, many of the smaller events are not only more cost-effective to have a booth, they are also more productive. People are often more willing to talk at the booth for a longer period of time.
To find a trade show in your area, start with a search at your local Chamber of Commerce. They should have a listing of upcoming events in your area. Call the local events to get prices for the booth spaces.
Next, do a Google search for “trade shows & your city name” or “expos or fairs & your city” to find more events. When you are calling to get information on any event, ask the coordinator if they know of any other upcoming events.
When you attend any trade show, whether you have a booth space or go to walk the event, ask other booth vendors what upcoming events they are aware of. They can be some of your best resources.
You will want to attract attention to your booth and be sure that the attendees walk away knowing more than when they first arrived. Here are some tips to follow:
- Make sure you have a GOOD looking booth. This is a time where looks DO matter. Have a carpeted floor (even if it’s not a requirement). If you have a table, have it covered with a nice tablecloth with an attractive display. Remember you need HEIGHT. Varying height. Don’t have everything at one level. Make it interesting for the eye.
- Have plenty of brochures, flyers and business cards. Don’t be stingy!
- Have a bowl of candy out. It helps to keep people for just a little bit longer.
- Invite people IN to your booth. Have an interactive display. Have an example of your product if possible. Show it in use. Make it interesting. You want people to come in and stay so you have a chance to have a conversation.
- Have a raffle to get contact information. Raffle off a product or service that you have for your business. Have slips with contact information. Include spots for people to mark if they would like more information about your product or the business opportunity as well. Make sure to follow-up in a timely manner.
Trade shows are a GREAT way to gather contact information, get information in to people’s hands and have conversations with people about your business. If the cost is a little high, consider sharing the booth cost with another member of your team. Just remember, you’ll need to share the leads as well.