Promote Your Page Posts | Facebook Pages
Although there is a lot of activity on Facebook, how much are people really seeing? Most people only see a small amount of activity in their news feeds, depending on how many friends they have or how many Facebook Pages they have liked; there may be too much activity to show. Also, they may be missing posts when they are not using Facebook. This may ok for personal timelines, but not if you are using Facebook Pages to promote your business.
If you are a Facebook Page owner or admin, you may have noticed when making a post or comment, a new button “Promote”. If you’re a Page admin, you can promote your Page posts if they have been created in the past 3 days, straight from your Page by clicking on this “Promote” button.
By choosing to promote your Page posts, you can reach more people who have liked your Facebook Page, since promoted posts are shown in the news feeds of the people who have liked your Page. The more people who interact with your Page the more that will get to see it; friends of the people who have interacted with your Page are likely see the story in their news feeds.
Remember, if you want the people who have liked your Facebook Page to interact with your posts, post things you think your audience will like, comment on, or share with their friends. You can use your “Page Insights” to learn about the types of posts your audience is most interested in. Promoted posts are not shown in the right-hand column of Facebook.
You can promote your Page posts by following these simple steps:
1. Go to the status/what’s on your mind box and create a post.
2. Click on the Promote drop-down button and set your budget. Note: the budget you set is a lifetime budget and not a daily budget.
3. Click Save.
The reach amount you see when you promote your post is an estimate only. You can also promote any of your recent posts you’ve created in the last 3 days by following the above steps. You can promote any kind of post you create, including status updates, photos, offers, videos and questions.
Promoted posts use the same targeting as the original Page post. However, when you choose to promote your Page posts, you can target a specific location or language from the “Public” drop-down button.
To target a specific location or language, follow these steps:
1. Click on the Public button under the sharing tool when you create a Page post
2. Click on Location/Language
3. Enter in the location (you can target country, state/province, city) and languages you would like to make your post visible to, then click ok.
Just like with regular ads and sponsored stories, promoted posts will be reviewed by the Facebook ads team, but they should start running as soon as they’re created. Just like with non-promoted posts, your posts will show up in the news feeds of some of the people who like your Page right away. Each promoted post can only be managed by the admin that created it.
Your posts can be promoted in the news feed for up to 3 days from when the time the post was first created. You cannot change the dates and times of a promoted post, but you can pause it at any time.
If you choose not to promote your Page posts, your non promoted posts are shared with the people who liked your Page in the same way as before.
As with sponsored stories and ads, you will be billed to the primary funding source you’ve designated in your Ads Manager. If you do not use the full amount of your budget, you will only be billed for the portion used to promote your post.
You can adjust your budget at any time by clicking on the promote button and going to the pencil icon under “budget spent”. Choose your new budget from the drop-down menu; your changes will be effective immediately. Remember, the budget you set is a lifetime budget and not a daily budget.
After promoting a post, you will be able to see its performance in the activity box. Click on the promote button to view the activity box. Also, you can pause a promotion by clicking on “stop promotion” and resume your promotion by clicking on the “promotion paused” button.
If you choose not to promote your Page posts, people who liked your Page will still see it; by promoting a post, you’re increasing its potential reach and a larger percentage of your Page audience and the friends of those interacting with your post will see it.
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