Where to Use Your Keyword Phrases | SEO
You’ve found a niche, done your keyword research, and are ready to use your keyword phrases to drive traffic to your blog or website.
But, how do you use them in a way that maximizes your search engine rankings and generates the most traffic?
Where you place your keyword phrases and keywords within your website posts and pages is extremely important.
Let’s look at various ways to use your keyword phrases - It’s extremely important to optimize the pages of your blog or website with targeted keyword phrases that are specific to the page content. Search engines index individual pages not entire websites, so you need to optimize each page of your website to rank for a specific keyword phrase. If you have a blog that talks about real estate, you will want to have pages optimized for: real estate investing, homes for sale, buyers, foreclosures, etc.
Your Primary Keyword Phrase will be most effective when placed in the following places on your site:
- URL or File Name (ex: filename.html or file-name.htm)
- Title Tag of the web page
- Header, or the heading at the top of your page (h1 tag)
- Sub Headings (h2 or h3 tags)
- Within the actual content on the page
- In Anchor Texts in reference links or outbound links
In order to have the better chance of ranking high in the search engines it is best to choose very niche specific keyword phrases. In addition to your primary keyword, you should also insert two additional related keyword phrases per page.
Use a plugin like All in One SEO Pack or SEOPressor for on page optimization. The most important key to remember is that you want to make sure your content is readable and that it makes sense. Stuffing your content with keywords is spammy, and the major search engines are too smart for that. Going overboard with your keywords can actually cause your site to be penalized.
Getting a lot of traffic to your pages doesn’t mean a thing if visitors can’t benefit from your content. Readers take action when they find value in your content. This is what leads to more subscribers, opt-ins and sales.
Your off-page optimization is just as, or even more important than your on page SEO. You want to use your targeted keyword phrases to find related sites with high authority in the search engines. Your goal is to partner, or exchange links with these top sites using your target keyword phrases as the Anchor Text for any links that point back to your web posts and pages.
An anchor text is the text that you add a hyperlink to leading back to your site. Anchor text links that direct back to your page will appear natural to Google, and it will expand the reach of your content throughout the web. The more natural inbound links you get from relevant sites that contain relevant keywords, the better your site will rank in the search engines.
In addition to external and inbound links, you want to also optimize your internal link. Internal links are links within you own site that link to pages and posts on your site.
Where you use your keywords can have a huge impact on the amount of traffic and visitors you attract through the search engines. Optimize your keywords, and watch your online business grow.
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