How to Make a Facebook Fan Page

How to Make a Facebook Fan Page

Every day millions of consumers do product research and make purchases online. If you don’t have an online presence, then you are leaving a lot of business out there for your competition. A Facebook Fan Page is the essential place for your business to build connections with people. A Facebook Fan Page allows you to express your identity and tell your unique story and gives a voice to any public figure or organization to join the conversation with Facebook users.

Before we get to making a Facebook Fan Page, lets take a look at some of the various features:

Cover Photo – This is the first thing people will see when they visit your Facebook fan page. Choose a unique photo that you can change as often as you like. An example might include a picture of people using your product. Be creative and experiment with images your audience responds well to. This site offers FREE cover  photos: Facebook Cover Photos  **See below restrictions for cover photos.

Profile Picture – Your profile picture represents your page on other parts of Facebook, in ads, sponsored stories and the news feed. Choose a picture that represents your business, such as a logo or if you’re branding you, a professional high quality image of yourself.

Pinned Posts – Here you can anchor the most important story to the top of your Fan Page for up to seven days.

Milestones – Set milestones to define your key moments over time. Examples of milestones include reaching a certain number of fans, opening a new store, or winning an award.

Admin Panel – The admin panel appears at the top of all Pages you manage. It offers a quick snapshot of who you should respond to and gives you access to your page and post-performance. View notifications, Page Insights, and edit your content here. You can also hide and expand the admin panel from view.

About – Tell the world who you are with basic information about your business (i.e. your mission, brief description)

Views and Apps – Your photos, events, and custom apps are found here. Change the order to what you want people to see first. Additional views and apps can be found by clicking the drop down arrow. Personalize your tabs by clicking on the pencil in the right hand corner.

Make a Facebook Fan Page:

Step 1: Go to http://www.facebook.com/pages/create.php

Step 2: Choose your business category from the following choices

  • Local business or place: a brick and mortar store.
  • Company, Organization, or Institution: an online store with one online vendor or umbrella companies with more than one physical location.
  • Brand or Product: businesses who sell their products through several different vendors.
  • Artist, Band, or Public Figure
  • Entertainment
  • Cause or Community

Step 3: Choose and enter the name of your business, if you’re branding you, enter your name.

Step 4: Skip the first two steps that are prompted by Facebook and enter your website on the third step before clicking “continue.”

Step 5: Click “info” on the left menu and then click the “edit page” button at the top

Step 6: Fill in all your basic information and make your way through the left menu, filling out all your desired settings.

Step 7: Create and upload your profile photo at a size of up to 180 pixels wide by 540 pixels high and adjust the thumbnail.

Step 8: Upload a cover photo

Step 9: Market your page

  • Invite the friends from your personal profile.
  • Import your contact lists from other mail programs and send an invitation to your page.
  • Add a like button to your own website

Step 10: Update your status

  • Share articles, videos, photos, and ideas related to your business that your target market would find interesting, useful, or fun.

Step 11: Pay attention to your insights to further develop a description for your target market and the type of content they enjoy.

Step 12: Advertise with Facebook Ads.

  • Choose from sponsored stories or Facebook ads.
  • Write the copy for the ad and upload an image.
  • Target your audience.
  • Choose the campaign type, price, and schedule.
  • Review ad analytics and make any necessary adjustments to improve performance.

You may also be interested in: 10 Ways to Promote Your Facebook Fan Page 

**Cover photos CANNOT include:

A. Price or purchase information, such as ‘40% off’ or “Download it at our website”.

B. Contact information such as a website address, email, mailing address, or information …..this should go in your Page’s “About” section.

C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.

D. Calls to action, such as “Get it now” or “Tell your friends”.

FACEBOOK UPDATE March 2013: The only Facebook Fan Page Picture Banner rule now is: text can not exceed 20% of the image.  Updated to No rule!

Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

You can visit my Facebook Fan Page here:

facebook-fan-page

3 Responses to How to Make a Facebook Fan Page

  1. Very clear and easy to follow. Well done.

  2. Good work Susan! Your layout is readable unlike so many blogs where the clump everything together. I will be retweeting your link! 🙂